Marketing is often segmented into four distinct sets of activity. The four P’s – Product, Pricing, Promotion and Placement or distribution. Article Marketing Strategies can play a significant role in at least two of these activities and should be incorporated into every Internet Marketing Campaign. Writing and submitting articles strategically to various Sites is of tremendous value in both Promotion and Placement.  One way of promoting your website and product can be achieved for free. As an additional bonus, this “free” method can boost your sites and sales, doubling and even tripling your income.

Articles. One of the easiest ways to promote your website in order to generate traffic and increase your earnings. How does this work?   Write articles relating to your website and submit them to ?free content? submission sites. Easy to do, takes little time and can increase your website traffic, sales and of course, your income. How can article writing boost traffic and income?   The article on the free content site contains a link to your own website. Readers, after reading your articles, may choose to click on the link and pay you an unexpected visit. Having them on the free content sites is also making these articles available to other webmasters who may wish to publish that article on their site.   If they do, your article will include a link back to your site. And anyone who reads the article on that site can still click on the link to visit your site.

As the list of your published articles grow larger, and more and more of them are appearing on different websites, the total number of links to your site increases also. Major search engines are placing a lot of significance on incoming links to websites so they can determine the importance of a certain site. The more incoming links the website has, the more importance search engines attaches to it. This will then increase your website?s placement in the search results.  If you site is into promoting a product or service, the links that your articles have achieved will mean more potential customers for you. Even if visitors only browse through, you never know if they might be in need of what you are offering in the future.

In the past, during the planning stage of a business people would spend long hours thinking about where to set up their business. They would wonder about what old house to buy to turn into the shop. Or was it near enough foot traffic to sustain a business? Nowadays, with setting up a business online things are a lot quicker and easier but we still have the issue of location, only it has changed.

The question has now become: What web address / url will bring the most traffic to our website?   With the right URL, potential customers will see it and realize that this website may solve their problem. Or possibly, with the right URL customers will find it catchy enough to remember for a return visit, or to use as a word in conversation with friends. The big debate amongst the big internet marketing gurus as to how to craft the perfect URL is this… should it be more descriptive or more catchy?

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