In the past, during the planning stage of a business people would spend long hours thinking about where to set up their business. They would wonder about what old house to buy to turn into the shop. Or was it near enough foot traffic to sustain a business? Nowadays, with setting up a business online things are a lot quicker and easier but we still have the issue of location, only it has changed.

The question has now become: What web address / url will bring the most traffic to our website?   With the right URL, potential customers will see it and realize that this website may solve their problem. Or possibly, with the right URL customers will find it catchy enough to remember for a return visit, or to use as a word in conversation with friends. The big debate amongst the big internet marketing gurus as to how to craft the perfect URL is this… should it be more descriptive or more catchy?

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